An advocacy activity that aims to generate enriched awareness and interest in ECCD services at the national and community level. Through the years, it has fostered alliance-building and intersectoral partnerships that call for stakeholders’ involvement and support to Early Childhood Care and Development. Its participants include heads and members of National Government Agencies and Non-Governmental Organizations, Senators, Governors, Mayors, Municipal/City/Provincial Social Welfare and Development Officers, Barangay Officials, Child Development Teachers/Workers, the Private Sector, and most importantly, Filipino Families.